March 2012
3 posts
“Design has an agenda. Expectations of the web change rapidly”
– Lecture 2
February 2012
1 post
November 2011
4 posts
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Personal Reflection
MY ROLE:
My main role in the development of EchoUnderground was programmer. I would receive and collaborate on designs from Steff, Heather and Emma and then transform those designs to a digital interface.
Although this was my main role, alike everyone else, we were not restricted to this title. For example all members contributed in written documentation. For the practice run of the ARG I gave...
August 2011
80 posts
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Teaser Trailer Background music.
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Oppressive Network Drug Content Propaganda →
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List of Materials/Resources
· FLY FREE posters (rabbit hole)
· Resistance website with password
· Hacked government document (leading to location Y)
· Alyx’s blog (leading to location Z)
· USB with documents (leading to location Z)
· Government actors
· Insider actors
· Twitter account for resistance
· Forum (password protected)
· Phoenix/fly free t-shirt for...
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ARG Teaser Trailer
Creatures of Circumstance teaser trailer
The ARG teaser trailer’s main goal is to recruit potential players to “fly free” and seek out the truth to why there is no memory of the past. The trailer will revolve around broken memories and pieces of the past. The “fly free” posters will represent the rebellion and will clue players to find the posters (the rabbit hole)...
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Use Case Scenario
1. Player discovers “Fly Free” anarchy posters posted throughout area. Hidden in the poster design is a link to a website
2. Player visits web site and finds that the page is a picture of a phoenix. A text box opens up and the player is asked a question. The only answer is “Fly Free”
3. The player can travel forward in 3 directions:
-Direction A. The player reads a document hacked from...
Alyx
My name is Alyx. I am the last remaining of our creative kind and the leader of ‘Fly Free’. If you have made it this far, you see the errors of mankind. We have lost all that defines us and I am the only one who remembers…
…
..find me..
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Creatures of Circumstance
possible ARG title #1
How do you justify creativity in a world without free will?
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“The more you reason the less you create”
– Raymond Chandler
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“Creativity - like human life itself - begins in darkness.”
– Julia Cameron
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“The man who follows the crowd will usually get no further than the crowd. The...”
– Alan Ashley-Pitt
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Research and Reviews: Something In The Sea
http://www.somethinginthesea.com
‘Something In The Sea’ was an ARG created for the launch of the videogame Bioshock 2 in February 2009. The ARG immersed players in the story of Mark Meltzer and his quest to find his long lost missing daughter. The website ‘somethinginthesea.com’ gave fans messages, photos, documents and puzzles. The ARG event on August 8 gave players the coordinates of 10...
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Research and Reviews: Why So Serious?
http://whysoserious.com/
‘Why So Serious?’ was a viral marketing campaign created in May 2007 by 42 Entertainment for the release of The Dark Knight. The campaign began by using the tagline “Why So Serious?” popularized by the character the Joker. 42 Entertainment launched WhySoSerious.com during San Diego Comic-Con International. The website directed fans to locate letters containing the...
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Research and Reviews: I love bees
http://halo.wikia.com/wiki/I_love_bees
I love bees (ILB)was an ARG created in the summer of 2004 by 42Entertainment as a marketing campaign for Bungie’s highly anticipated game release Halo 2. Fans first took the ‘rabbit hole’ for ILB with a subliminal message in the Halo 2 theatrical trailer. The message led trailer viewers to what they perceived to be a hacked beekeeper’s website. The homepage...
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